From groceries to electronics and from streaming services to fashion, online shopping has become a norm around the world. Clothing stores have followed along, offering all kinds of clothing items from the comfort of your home.
While online cloth shopping is convenient, it improves when customers are guided well. One way to do that is through easy-to-understand size charts that make shopping a breeze.
To help you better understand why size charts matter, we will go through the benefits, one by one in detail.
Benefits of Adding Size Charts to Product Pages
Below are the benefits of adding a size chart to your products and categories.
- Easy Decision Making
- Product Return Minimized
- Better Customer Experience
- More Sales
- Professional Appeal
Now let’s go into the details of each and try to understand why adding a size chart is so beneficial.
Easy Decision Making
So a customer visits your store and sees a bunch of options. He/she goes through each product’s imagery, description, price, etc.
Once he is a bit convinced, he tries to read the size chart to find the right match. If he finds an accurate and complete size chart, his/her decision becomes easier.
He gains confidence in the purchase and decides to buy it. That’s one of the biggest benefits of using a well-laid-out size chart. It makes it easier for customers to narrow down choices and make decisions.
You can use plugins on your site to add size charts. Some great options include the WooCommerce Size Chart plugin by Koala Apps, Kiwi Sizing for WooCommerce, Product Size Chart For WooCommerce, etc.
With the Product Size Chart For WooCommerce, you can create multiple size charts and easily attach them to products.
You can create and customize the chart, and its button as well.
Product Return Minimized
If you use an accurate and complete size chart keeping in mind the country, the product, and your audience, you can minimize product returns.
When the customer orders a product and is unsure what will fit, a size chart can help them decide. If there is none, or if the chart offers a poor description, the customer can order the wrong size.
This increases product complaints and returns which can be avoided if the appropriate size charts are added.
Better Customer Experience
Customer experience and appeal are very important to keep a business going! If you make it easier for the customer to use your site, you are making them your long-term customers.
If a user comes to your site for the first time and finds the right size, that will build trust and customer loyalty.
On the other hand, if the customer has to go through the daunting process of estimating the right size, he might skip the purchase altogether.
Thus, make sure you make product sizes easier to understand so the customer leaves after a positive experience.
More Sales
Positive user experience, low product returns, and ease of shopping can improve your overall sales.
Customers who know they can count on you tend to make more purchases. Trust is a big player when it comes to eCommerce and through appropriate size charts, you can grow your sales and help customers find exactly what they want.
If you optimize the size chart for all devices, that further improves sales and conversions by making shopping easier.
Professional Appeal
Big stores like Zara allow customers to add their height and weight to get an accurate fit. That gives those sites a professional appeal and customers tend to incline more toward them.
Also when you add model details, you humanize the image and customers can easily understand if the product will look good on them or not.
Adding model details also makes your product pages look more appealing, professional, and easy to work with.
Final Words
In this article, we went through 5 benefits of size charts and why you should add them to your product pages.
Adding an accurate size chart makes shopping easy, reduces product returns, and improves sales. Your site also looks more professional and appealing to the user. Plus, by offering a good user experience you develop customer loyalty.
Does a size chart matter to you while shopping? Share your views in the comments and do check out more helpful content on eCommerce on the site.
