Business communications are one of those things that get ignored a lot until it becomes a problem. The truth is that having excellent business communications has many benefits and will streamline your workflow. While broadcast SMS is mainly known for its marking capabilities, it also has uses when it comes to running your business. That being the case, let’s go over the ways you can use SMS broadcasts to improve your business communications.
1. Companywide Notifications
Sometimes there are cases in which you need to notify your entire company of something, from the janitors all the way up to the top executives. When this is the case, it can be a lot of trouble if you don’t have a company-wide system of communication in place. This can lead to the “Chinese whisper” effect, where the information trickles down and becomes subject to minor changes that can drastically alter the meaning by the time it reaches everyone.
Broadcast SMS takes care of this problem by sending a text alert to everyone in the workforce. This way, everyone gets the same message, and everyone is on the same page. This can prevent misunderstandings that could lead to severe consequences as well if the information concerns new rules, regulations, or standards that need to be implemented.
2. Department-Based Notifications
Sometimes you don’t want everyone in the company getting the same message for a variety of reasons. This could be to improve efficiency, or it could simply be a matter of who needs to know what. In any case, SMS broadcasts can help in this regard as well if you’re using text alert services. This is because text alert services specialize in audience segmentation, among other things, which will help you to send messages only to those who need to see them.
Picture this – you need to send a critically important message to your sales department, but you don’t want your development team to see it. You can do this by creating different segments for your departments using your text alert service. This way, when you create your message, you can ensure that it only goes to the sales team and no one else sees it. Using this strategy, you can also create a management-only segment or executives-only segment so that those in charge can receive messages privately as well.
3. Streamlining and Improving Your Workflow
So, how does all of this benefit your business communications? The answer is simple – better communication means a better workflow. Think of it this way, how often do your employees check their email? Maybe once a day, if even that often. Texts are different. People have become, so conditions to check their phones that as soon as they receive a text, they will see it. This means that communication becomes instantaneous, allowing you to boost your workflow and eliminate delays that would come from more limited forms of communication such as email, phone, chat, or even face-to-face conversations. With faster communication, everything runs more smoothly, and response times increase.
4. Marketing Applications
There is no way that we could avoid covering just how powerful SMS marketing is. Think about all the advantages we just went over and how they could apply to your marketing campaigns. Segmented audiences, instantaneous engagement, and large-volume broadcasts can drastically improve your revenue flow when applied to marketing. In fact, SMS marketing is quickly becoming one of the major ways that businesses engage with their customer for these very reasons. And, just like how text alert services can help with business communications, they can also help turbo-charge your SMS campaigns as well. In fact, they make SMS marketing so easy even your janitor could do it.
Building a Better Business with SMS
If you’re not using SMS in your business, whether for internal communications or for marketing, you should be. The thing is, this method of communication is so powerful it gives an immediate advantage to businesses that use it. And if you’re worried it will be hard to integrate, don’t be. Text alert services allow you to import text lists so that you can switch everything over fast and easily. It doesn’t get any better than this when it comes to business communications.
