Social media is the best avenue to market and grow any business online. As we know, it has evolved in the past decade where more social networks are available.
With all these options and avenues, people are left with questions like, how to choose the best social media platform that gets a business, the best results?
To know the answer, we have provided 7 tips to find out the best social channel for your brand or business.
Let’s dive in.
Where Your Audience Hangs Out
Audience holds the core importance when it comes to using social media to market your business. The reason is that if your audience is not active on a particular platform, all your effort will go fruitless. So, the very first step in picking the right social platform is to find where your target audience hangs around online.
While there are hundreds of social media apps, big and small, you can start with one of the apps with most users. You can pick from Facebook, Instagram, YouTube, Twitter, TikTok, Snapchat, Pinterest, etc. Real Instagram followers to grow your account and brand on Instagram, if that is included in your chosen social network.
Client Demographics
Your audience demographics can help you a lot in finding the best social network for your business. Spend some time in finding details like;
- Are they male, email or both?
- Are they old or young? How old are they?
- Where do they live?
- What do they do to earn a living?
- How much do they earn?
- What is their educational background?
- Are they married or not?
- If married, do they have kids?
Finding answers to these and similar questions will help you narrow down on your target audience and will help you choose the right social network. Whichever platform you pick, the important thing is to start with one. Once you start seeing tangible results, then you can add other networks to your marketing mix and scale your business.
What You Sell
Your social media choice is greatly influenced by the type of business you are. The products you sell, your business’s aesthetics, and its mission statement; all these factors weigh into picking the social platform for your business’s marketing.
If you are a fashion or lifestyle brand, then Instagram can build a strong foundation for it. You can Get Instagram views at very affordable prices to build your brand fast on the app. If you are a B2B business, then LinkedIn could be a game-changer for you. TikTok is a great source to generate leads and sales for local small businesses.
For B2C companies, Facebook and Instagram should be the prime choices. These platforms attract people that consume content and have high affinity towards marketing content as well as advertisements.
Spy the Competition
Learning from others in your niche always gives you an edge over others that don’t. A witty businessman or businesswoman always gets inspiration from the competition. This becomes handy especially when you are starting out your business. You need to research what your competition is doing and how successful their marketing campaigns are. By doing this, you can create a winning marketing strategy that is destined to success.
If other businesses in your niche are using a popular social network, then you should too. Have a look at how many followers they have, how much their audience engages with their posts, and what type of content they are producing.
More Related Links !!
https://scarlettwatson.livepositively.com/How-to-Grow-Your-Social-Media-Organically-by-Following-the-Latest-Trends/
https://getinkspired.com/en/story/312286/6-amazing-tricks-to-get-more-instagram-followers/
https://thetechwhat.com/do-buying-instagram-likes-help-improve-your-online-presence/
https://getinkspired.com/en/story/316355/how-we-can-utilize-instagram-to-increase-sales-and-attract-more-customers/
https://www.trackthattravel.com/travelblog/31975
https://protonautoml.com/blog/the-best-way-to-create-an-instagram-post-to-get-more-likes-and-comments
https://teachers.io/carolinaparker569/blog/2023/3/8/how-to-solve-instagram-black-screen-problem-in-2023
https://www.businessnewspost.com/technology/how-to-use-the-instagram-app-to-schedule-roles-carousel-posts-and-images/
https://magazinelot.com/why-do-businesses-need-digital-marketing-so-much/
What are Your Goals
Depending on what you want to achieve on social media you can pick the best suitable social channel. Twitter is the top social network to feedback and provide customer support. If you are in the travel or home decor niches, then Instagram can be a great place to showcase your best products in a visually alluring way.
If you are a B2B brand that connects businesses, then there is no better place than LinkedIn. Every social network has its pros and cons, and you need to pick the one that offers greater promises to your business than the rest. TikTok can bring you huge results if you are a local ecommerce brand selling merchandise, printables, or customized jewelry.
Your Resources
Before you decide to go with a particular social channel, give consideration to your resources. If you are a business or brand owner yourself, you will have a million things to do every day. While managing social media looks like an easy task every mom and their kids can do, no it’s not.
If you can have the financial resources then consider hiring a full-time paid employee to manage your social media. As noted earlier, the best strategy is to start with one social channel. You will need only one person to handle one channel in the start.
As you grow your business, and you start getting results, you can then use other channels as well and grow your team at the same time. One important thing to be considered is that the people you hire should be competent in managing social media. They should deeply understand how social media marketing works and the strategies to attract and nurture the audience. If you hire the wrong people it will do more harm than good to your social presence
Build a Consistent Strategy
Posting random posts and videos across different social channels will not give you real results that you are looking for. Instead you should plan ahead and come up with a consistent content marketing strategy catering to individual social platforms. If you are not sure where to get started from, research your competition.
Let’s have a look at a few great practices;
- Find the top accounts in your niche. See which type of stories they are telling to their audience, how much engagements they are getting, and what messaging they are using to generate leads.
- What type of content formats are they using? For Instagram, they may be using a mix of image posts, reels, carousel posts, and IG reels.
- Is there a specific theme they are consistently using?
- What type of stories their audience are engaging the most?
- Are they running giveaways off and on to attract and grow more users?
Final Words
Choosing the right social platform for your business can bring amazing results in terms of generating leads and sales. This blog has covered 7 actionable tips to help you with that. Implementing these can be a lifesaver for your business and brand, if done right.
