Whenever we think about website optimization, the first thing that comes to our minds is keywords, backlinks, and other SEO practices. These are a given when it comes to making the best version of your website. While it’s true that all such techniques are indeed needed for website optimization, you need to realize that your website’s SEO and the fate of its popularity must solely not rely on them. Many different factors have applied that influence a page rank and are not purely content or backlink driven.In fact, based on these concerns, Google announced that page load speed is a critical ranking factor for mobile and desktop searches. And one way to improve your website’s page load speed and improve its ranking is – Image Compression.
But, regarding images, there is a lot of misreading and confusion regarding images in web design. The most significant yet common misconception is that many think having the idea at its highest quality is the best way. Still, the problem is that the file size typically increases with quality. While many people don’t think about the file size as often, it is still imperative. The file size is essential, especially when it comes to loading times. There needs to be a balance between image quality and file size so that the image still looks good but loads fast without too much storage. When it comes to image compression, it is essential to understand image types, file types, image compression formats, and how the quality changes in the end.
Compared to generic data compression practices, image compression delivers visually appealing images that retain statistical properties. It involves only reducing the size in a bite of an image without degrading its quality to an unacceptable extent.
With reduced image sizes, storing more images in a given space is possible. Also, it needs less time to send pictures over the internet or download it from web pages. As a result, you can get superior images that require less storage space, involve less time for loading, and hence, can improve your page ranking.
But is there a need to compress images?
Well the short answer is yes, and the long answer is. YES YOU ABSOLUTELY SHOULD!
But what exactly is the Need for Image Compression?
Using lightweight or small-sized images is essential for websites, especially mobile sites. One of the major concerns for mobile sites is having fast download speed. A convenient way to do this is image compression. Compressed images require less space for storage, it requires less stretch and hence, the overall time needed by your website will reduce to a great extent.
Just like textual content, image content is crucial. They are not a piece of decorations. Hence, you must treat them just like you care for textual content. This way, it will help to organize your website so it may rank higher.
Using images helps break up the textual content, making it easier to scan the entire page. This feature improves the overall user experience. You can receive a better user experience and promote your SEO strategy with image compression.
Hence, rather than using images to create easy-to-read web pages, images can help to boost your SEO ranking and offer a prosperous user experience. You can only attain this by treating your images as textual content and practicing image compression. Since the internet is a treasure box with the solution to all our problems, there is a pretty simple and cost-effective solution to this as well.
If you want to solve this issue of yours there are many online photo compression tools available. All you need to do is go online and search for an online photo compressor and VOILA your job is done.
However, only compressing the image online is not important. Choosing the right size of compression is vital too. When you resize an image it is essential that the image is still understandable and aesthetically pleasing. And when you compress a picture you minimize a file’s size, in bytes, without compromising on the quality. If you operate a website with few resources, you’ll have to find an online photo compressor that can do the job for you. Testing with your compression techniques to see what works best for each image or format is best. If your tools have the option, save the image for the web. This option in many image editors will give you quality adjustments so you can perform optimal compression. You’ll lose some of the quality, so experiment to discover the best balance you can without making the images unattractive.
Conclusion: Yes, internet speeds are getting faster every day, but that also means people have many other options to browse and look at. And, the extra seconds your website might take to load because of time might be the break or make a factor of why someone leaves. So, If you don’t worry about what kind of compression your website deserves, you will essentially lose eyeballs.
You have to understand that once you compress your images, they may look a little worse than they initially did. But, it will help your website load faster, making it a necessity.