In the past, gamers had stereotypes as school outcasts, dreamers, shy, loners who struggled to get into the real world. But, that stereotype has now died because almost everyone enjoys digital games – from children, women, the elderly, to professional sports athletes. In Indonesia, the game industry is no longer underestimated. The government has started to pay more attention to building a healthy ecosystem.
Influencer marketing is no longer a secret as a modern marketing tip in today’s gaming industry. Many big brands from various industries use their services on various platforms to reach a wider audience. Brands just need to find the right partnerships with relevant influencers and their products can stand out better in the eyes of the market.
Online Gaming influencers products
Indeed, currently, most brands that do marketing through gaming influencers can be said to be still limited to brands related to games. For example, such as smartphone brands, game developer brands themselves, or computer component brands. However, that doesn’t mean there aren’t opportunities for other brands to explore this opportunity.
Indeed, currently, most brands that do marketing through gaming influencers can be said to be still limited to brands related to games. For example, such as smartphone brands, game developer brands themselves, or computer component brands. However, that doesn’t mean there aren’t opportunities for other brands to explore this opportunity.
Sponsorships in the online gaming industry
Brands can also experience many benefits by becoming a sponsor, especially if this sponsorship activity is related to a big event. By sponsoring an activity, companies can increase brand awareness, exposure, positive image, to interaction and create direct relationships with consumers. The simplest modern marketing tip in the gaming industry is to become a sponsor, be it for an activity, individual, or team related to the gaming world. which has become increasingly connected and social, sponsorship activities have become commonplace here.
With the rapid developments taking place in the https://1page.bio/admintoto online game industry
Online gaming product placement
In Japan, there is a game called Splatoon 2: Splashfest which can be played by people of all ages on the Nintendo Switch. In 2017, McDonald’s partnered with them to market French fries and nuggets that players can choose from at the start of the game. Interesting right?
The rapid development of the game industry has finally opened up new opportunities in digital advertising. One of them is through product placement and industry that we want to discuss. Indeed, at this time it sounds less familiar in the Indonesian market, but that does not mean that no one has ever done it.
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Another example of this product placement can also be seen in the collaboration between Starbucks and the game Pokémon Go. In 2016, Starbucks worked with Pokémon Go developers to mark 7,800 of its physical locations in Gyms or PokéStops on the AR map. When players enter a Starbucks Gym or PokéStop, they may see a limited edition Frappuccino ad.
Imagine that in the future, you can place your newest product in an RPG game so players can buy it to increase their character status or just to decorate the headquarters.
modern online game mobile advertising
The next modern marketing tip in the gaming industry is to utilize mobile ads. Currently, the eyes of digital service users are more focused on their cellphone screens. So, there’s nothing wrong if you take advantage of all existing digital advertising channels to reach a wider market.
Not all gamers can play their favorite games all the time. So, if you’ve done a special partnership with a game development company, it’s also a good idea to remind these sleeping players to wake up. One of the best ways to do this is through technology that can reach all types of mobile users such as SMS or display banners to reach online game players.
As a business unit focused on digital advertising, digital advertising solutions can play an important role for online game brands in reaching their target customers. The right audience profile combined with effective reach using digital inventory allows brands to better target their ads to potential customers, thereby providing better insights. Thus, you can get to know your customers better.
