The marketing war is as brutal as conventional warfare. The way countries do everything to win a war, similarly, companies have a close battle in sales and marketing campaigns. Likewise, they can do everything to capture their audience more than their competitors. For that, they need some powerful campaigns and tools to complete their objectives. Promotional products are one of them. These stationary products are cheaper than other modes of marketing and silently make the brand talk. How do they do it?
They are in front of your eyes all the time and you hardly notice. But they keep penetrating the brand’s name, color, identity, and image to your subconscious mind. Read about all these common goods and start looking for a promotional products supplier if you want to stay close to your audience.
In this digital world, many professionals still rely on pens to have physical records. Moreover, you can’t use digital ledgers and other records every time. Sometimes, you need to have data in paper form for some convenience and affordability. Likewise, doctors have to use pens a lot to prescribe medicines to their patients. In many countries, medical professionals have to use pens for this purpose and that is why many sales executives from pharmaceutical companies use pens for promotional reasons.
Everyone wears T-shirts and they are a very common promotional product in the world. Many marketers use them to penetrate their brands’ names in their audiences’ minds. Whether you are sitting on a couch or enjoying a holiday in a recreational place, you wear a T-shirt, for sure. The more people look at you, the more exposure to that printed brand or product will take place. Therefore, many companies use them as promotional products to remind users about their brand. Also, make sure you use the right method of printing because some inks and stickers are easily removed after some wash.
Who would avoid a cap on a sunny day? No one. People wear caps to protect their heads and faces from harmful rays of sunlight but what if you use those caps as a promotional means? That’s an answer to those who question the impact of an ordinary cap on the target audience. Many people wear caps in the daytime and all that time, and they unknowingly promote brands via those caps. Besides T-shirts, caps also play a vital role in capturing the attention of people.
Although you use your smartphone to check the time but there must be wall clocks in your home and workplace. No matter how progressive we digitally become, there are some products, which are hard to replace. Wall clocks are one of them. That’s why brands and their marketing teams use these clocks to keep their users reminding about their brands. It looks to be less effective in this modern age but there is a deep concept behind using them. Our subconscious mind stores information even when we don’t pay attention to things around us. These clocks do the same with our subconscious minds. That’s why you would see promotional clocks in many medical, grocery, fast food, and hardware stores.
Whether you drink coffee or tea, you would need a cup for that. What if that cup is a promotional product of someone’s brand? Cups are also a part of promotion and they are among the most impactful items for this purpose. That’s why if you often think about a brand without specifically searching for it, that could be your cup doing its job. An average person drinks tea or coffee 2-4 times a day. Imagine, how much a cup would promote your brand if you distribute it among your product users or employees.
Bags and Water Bottles
Similarly, bags and water bottles do a great job promoting your brand. These two items also last long enough after so much usage. Whether a kid uses them or an adult, they will do enough marketing of a brand if they are exposed to the right audience. That’s why many FMCG companies use these items to promote their brands though they are slightly expensive.
Notebooks/Diaries and Tissue Boxes
Just like pens, notebooks and diaries are also common in some sectors. Traders use these diaries as physical ledgers and some use them for daily task information. Hence, they will be used multiple times a day and every time a user looks at them, those diaries will remind them about that mentioned brand. Likewise, these notebooks will be doing a similar task to pens. A combo of pens and notebooks will do quite a good job promoting your brand if you distribute them among your business partners or stakeholders.
The second last is tabletop goods, which are pen holders, cup tops, card organizers, etc. A person spends an average of 8 – 9 hours on his/her work desk, which is an opportunity for marketers to promote their brands in that duration without much effort. All they need to do is promote those tabletops to those stakeholders and they will unconsciously be absorbing that specific brand’s logo/name for future usage.
USBs, Penlights, and Key Chains
The last ones are cheap as well as expensive. From keychains to USBs and penlights, these tiny items matter a lot to their users. Since they are divided into both low and high-end types, their promotional budget will also vary. There was a time when companies used only keychains for this purpose but things are upgrading so fast. People have a very high usage of USBs, which makes them a great promotional item. Moreover, pharmaceutical professionals like doctors and nurses often use penlights and this is a solid way for pharmaceutical firms to promote their brands.
Now it depends upon you what you choose. Make sure you know about the users and their working conditions to distribute any of the promotional products above. You have no idea how productive these items can be for your brand if you distribute them with the right planning.