In recent years, indoor trampoline parks have become well-liked vacation spots for families seeking active entertainment. This area of the tourism industry has expanded at an astounding rate over the last ten years. Urban Air Trampoline Park is making a lot of effort to keep things, well, bouncing around. The company is expanding, and this expansion leads to the discovery of fresh ways to excite customers and energies the business.
URBAN AIR TRAMPOLINE
According to Michael Browning, CEO of Urban Air, the word “trampoline” is no longer accurate. Urban Air coupons are discounted. Trampolines accounted for about 80% of our business when we first started; today, that percentage is no more than 20%. We quickly realized that it might only be a passing fad. Having only one attraction was a huge disadvantage, similar to having just one company in your stock portfolio. You are more susceptible to market fluctuations if you don’t diversify your holdings. We didn’t believe that the urban air trampoline park provided our customers with the overall fun they were hoping for.
PARK FOR AMUSEMENT
When it comes to running amusement parks, Urban Air is the market leader. It has accumulated a total of 60 operational facilities since its founding in 2011, 84 that currently being developed, and 56 that are currently being negotiated.
Urban Air has built obstacle courses, known as the Urban Warrior Course, which modeled after well-known TV shows like American Ninja Warrior in order to maintain its competitive edge. The course’s resounding success led the business to decide to add rock climbing walls, indoor soft play areas, ropes courses, and more. The improvements were a step in the right direction for Browning. We’re now addressing a larger audience, he said. One employee claimed, “The attractions are more appropriate for business groups, singles evenings, dating nights, and church outings, so we get a lot more of them.”
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AREA OF URBAN AIR
Urban Air rates its parks with a “1.5” or a “2.0” depending on their size. In Orlando, where the annual trade expo of the International Association of Amusement Parks Trampoline Park and Attractions is taking place, brand-new “3.0” amenities, like indoor go-kart tracks and indoor skydiving, will be unveiled. According to Browning, the average building is between 40,000 and 50,000 square feet, with a range of 21,000 to 50,000.
SURFACE TO MARKET
A new urban air trampoline park could built in an abandoned Toys “R” Us or Sears storefront, for instance. Browning made reference to existing large empty venues as “speed to market” opportunities.
The guiding principle of our business is to offer consumers captivating, high-quality entertainment. We don’t rely on any one feature to draw customers to succeed. Because there is so much to do, Browning jokingly observed, you don’t leave until you worn out.
AIR LOCATIONS IN CITIES
Urban Air Trampoline Park locations see about 180,000 visitors annually on average, and the company expects to serve 23 million customers in 2018.
Parents, grandparents, and other spectators not counted in the attendance totals because some of them might want to participate in the game with their kids while others might prefer to watch.
URBAN AIR SAVINGS
Parents frequently save a lot of money when purchasing a standard ticket for a child. We’re switching from a zero-dollar transaction to one that costs $5.99, said Browning. According to the business, “We think that when a parent and child connect at one of our attractions, it creates enduring memories, strengthens brand equity, and encourages consumer loyalty, leading to more frequent returns.”
EXPANSION AND IMPROVEMENT
Jay Thomas hired by Urban Air in June after almost 30 years of service at Six Flags. In his role as CCO, Thomas is accountable for all facets of commercial strategy as well as the expansion and development of Urban Air’s infrastructure.
“The pure expansion of urban air trampoline park and what urban air symbolizes is fantastic,” Thomas told Amusement Today. The idea of an indoor amusement park invented by us. We created the framework in question. Participating in the business as a whole is right up my alley.
URBAN AIR BENEFITS
Browning expressed their delight at Jay’s participation by saying, “We pleased to have Jay join the squad.” He is in charge of creating cutting-edge attractions and content that outperform the competition and boost gross revenue across all consumer touchpoints, so benefits greatly from his in-depth knowledge of the industry.
URBAN AIR AMBITIONS
Urban Air examines each of its locations to determine which additional attractions would be most appropriate for the area because it is constantly looking for ways to enhance its already innovative formula. Each market may have a variety of attractions, including indoor go-karts, bumper cars, bumper golf, laser tag, bowling, and virtual reality.
BASED ON TECHNOLOGY
Urban Air is home to attractions built on cutting-edge technologies that currently undergoing beta testing and are expected to debut sometime in the summer of 2019.
AVENTURE PARK & URBAN AIR TRAMPOLINE
The Trampoline & Adventure Park in Spring is outstanding. When my 7-year birthday old’s party arrived, I was astounded by the level of energy present.
Like other trampoline parks with similar restrictions, there were wall-to-wall trampolines and a trampoline “runway” in place. Trampoline parks aren’t all that Urban Air.
For children ages 9 and under. “TUBES” is a multi-level obstacle course playground with tunnels for sliding, climbing, spinning. And other activities. My three-year-old kept herself occupied by playing on the tubes. When she wasn’t on the trampoline.
The trampoline jump zone is available to young children under the age of seven. But they not required to use it. People of all ages. Including young children, are welcome to jump in the open jump areas as long as they follow the rules.