eCommerce, or electronic commerce, means the buying and selling of goods, products, or services over the Internet. Electronic commerce is also known as “e-commerce” or “Internet commerce. These services are provided online through the Internet. Money, money, and data traffic are also considered in eCommerce. These commerce transactions can take place in four ways: business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C), and customer-to-business (C2B). The standard definition of eCommerce is commerce conducted over the Internet. Online stores such as Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, and Olx are examples of e-commerce websites. By 2020, global retail e-commerce could reach $27 trillion. Learn more about the pros and cons of eCommerce and its types.
Types of eCommerce models
E-commerce can be divided into four main categories. The basis for this simple classification is the parties involved in the transaction. So the four basic eCommerce models are:
1. Business to Business Transactions
These are business-to-business transactions. This is where businesses do business with each other. End users are not involved. Therefore, only manufacturers, wholesalers, retailers, etc. are involved in online transactions.
2. From business to consumer
From the business to the consumer. Here, businesses sell their goods and services directly to consumers. Consumers can browse your website to see products, photos, and reviews. They then place an order and the company ships the goods directly to them. Common examples are Amazon, Flipkart, Jabong, etc.
3. Customer to Customer
Consumers directly interacting with one another, or consumer to consumer, No businesses are engaged. It enables people to immediately sell their possessions and assets to a buyer. Typically, automobiles, bikes, gadgets, etc. are the things swapped. This model is used by OLX, Quikr, etc.V
4 Consumer to Business
This is the opposite of B2C, or consumer to business. Consumers provide goods and services to companies. For example, consider an IT freelancer who does software demonstrations and sells them to companies. This will be a C2B transaction.
Things to keep in mind when approaching an eCommerce website design
1. Make it accessible from all devices
People shop online, but they also shop on their smartphones. Few people use their laptops or desktops to shop online. Failure to optimize your e-commerce web layout for use on small screens is one of the biggest mistakes you can make. Responsive website layouts allow you to develop eCommerce websites to fit any screen or work system. So you don’t have to worry about creating a completely separate small screen mock-up of your website to fit on any device.
2. Add-on new features
You just introduced a new feature to your eCommerce site. But this will increase the eCommerce Website Cost in India. invested time and money in developing new features. Always track changes and define their exact impact. That’s the only way you can be sure if it’s working as they envisioned, or if it needs a little more work.
3. Optimize for your customer’s device, not yours
We (retailers, web designers, developers, marketers, etc.) typically use big screens in our work. We are used to seeing big screens with lots of possibilities. If you take a quick look at your analytics, you’ll often find that most of your customers are on small screens, i.e. mobile phones (not always, but in eCommerce retail, that’s usually the case).
It’s often very hard to scale what’s in your head, so you need to be responsive from the start. A feature designed entirely for one screen size can cause serious problems if it is not tested in parallel for its look and feel on another screen. If things go sideways, it’s easy to see the difference in conversion rates.
4. Clarify category hierarchy
An eCommerce website typically has many categories displayed in the menu. Navigation is the data architecture that customers use to identify parent-child relationships between business hierarchies and categories.
Putting some subcategories into multiple categories is great, but it can get very complicated for some transactions. Navigation often mixes categories, subcategories, and popular filters. Moreover, everything is nested everywhere, and there is no clear hierarchy or relationship between them.
Such an approach leads to a complex and overly deep hierarchy, frustrating customers who don’t know where to look for the products they need.
Identifying good category paths is very tedious, time consuming, and has many dead ends. This quickly leads to customer dissatisfaction. Excessive categorization is easy to spot when customers use search more often than the main navigation.
5. Provide accurate product descriptions
The sole purpose of an eCommerce site is to sell products. Therefore, it is important to highlight your products with a “SALE” or “Special Discount” on your website. When presenting your product, you should use high-quality images along with a good description of your product to grab the user’s attention. The better the image quality, the more customers you can attract. High-quality images allow customers to immediately see what your product will look like.
Also, to improve the user experience, ask the eCommerce agency to create a layout that makes the products stand out on every page. Make it easier for customers to find your shoes and accessories page when they click on similar results. Remember! Missing or incorrect product information on your website deters customers from shopping on other websites.
6. Highlight your shopping cart design
Many designers often ignore the shopping design part, but believe it or not, this is an important part of eCommerce design. A good shopping cart allows users to add multiple items, remove products, and change orders as efficiently as possible. When designing your shopping cart, be sure to include a useful search bar, high-quality images of functional products, and relevant reviews. Products placed in the right place with the right size graphics are more engaging than a simple line of text with check-boxes. Floating messages can also make your cross-selling campaigns more relevant.
7. Highlight your shopping cart design
Many designers often ignore the shopping design part, but believe it or not, this is an important part of eCommerce design. A good shopping cart allows users to add multiple items, remove products, and change orders as efficiently as possible. When designing your shopping cart, be sure to include a useful search bar, high-quality images of functional products, and relevant reviews. Products placed in the right place with the right size graphics are more engaging than a simple line of text with checkboxes. Floating messages can also make your cross-selling campaigns more relevant.
8. Include guest checkout
Most eCommerce websites require users to register before making a purchase. While it definitely helps track orders, follow-ups, and communications, that’s not what customers want. Customers want their transactions to be as fast and convenient as possible.
39% of prospective buyers abandon their cart because the checkout process is too complicated.
When I ask someone to register, I don’t want to feel obligated because I have to enter their personal details. Everyone wants to shop on your site. By including guest checkout, customers can immediately visit her website, browse products, enter their email address, and then go through the checkout process to make a purchase. Isn’t it so easy? Brands, on the other hand, remove barriers and allow more people to order from your website, which can increase conversion rates.
9. Add contact information and support
Assure your customers that you are available 24/7 via email, SMS, phone, or customer-facing live chat. Demonstrating your willingness to help customers can help you win loyal customers and increase their confidence to shop on your site.
Help your target audience or customers whenever they face a problem Make sure you have a dedicated team. Hiding contact information and other means of communication means that customers will see your girlfriend’s website as a red flag and won’t buy from your site.
10. Keep your eCommerce site safe
Regular stores protect themselves by installing cameras on their premises, providing the necessary tools, and appointing bodyguards to ensure the safety of their customers. But how do you keep them safe in your online store? Every eCommerce store is a target for hackers, so you need to keep your store safe.
Choose the right eCommerce agency to build a great website and take the necessary precautions to keep your website safe. One of the best ways to ensure security is to get SSL to encrypt your information. Using an SSL certificate can effectively secure your website and keep customer information such as phone numbers, addresses, credit cards, and emails safe.
11. Customer rating/feedback options
No one will trust you until you are socially proven. If you follow all the tips above, your customers will be happy to leave you feedback. Customers are more likely to trust the opinions of others. The more customer reviews are available on your website, the more trust you build with potential customers and the more sales you will make. You can take advantage of this by adding a rating option to your product page or immediately after an order has successfully checked out.
Including customer reviews on your website creates unique and fresh content on your page and improves your SEO ranking. People leaving reviews are likely using the exact same keywords that people searching for that product are using, which is essential for their SEO.
Designing a simple website is an easy task, but designing an e-commerce website with UI and UX elements in mind is a difficult task. From website planning to performance to customer retention, there are many things to consider. All you have to do is choose the right eCommerce design team to make your website intuitive, user-friendly, and increase sales. After all, eCommerce websites are all about sales. In this blog, we have covered his 11 eCommerce design tips that will help you create a simple user interface for your customers that will lead to a better shopping experience. Are you looking for an eCommerce Web Development Company India with an affordable eCommerce website cost? Then FODUU is the best website designing company in India. It is also important to consider the functionality of the website, such as the ability to add items to the cart and to checkout.
If you want to know about the affordable eCommerce website design packages in India, then FODUU is the best option.