We view multiple videos by big and small brands on Instagram, Youtube, and TikTok boasting about their business and products/services. Do you need to do the same?
Yes, you must create videos to help your business grow. Businesses that climb the ladder of success in a short time produce creative and meaningful video content.
Here are the top reasons why you should produce videos for your brand.
1- Increase Brand Awareness
Videos are an excellent way for businesses to reach new audiences and impress them with your brand. For example, a cooking oil manufacturer may make a recipe video that doesn’t mention their businesses anywhere but just informs users.
Humans consume and process most information daily using their sense of vision. Images are perfect at grabbing people’s attention while moving pictures (videos) can hold their attention for a long.
2- Increase Sales and Conversions
Have you tried branding using hoardings, billboards, pamphlets, pictures, and word-of-mouth? Do you know the most effective channel to increase brand awareness and showcase your voice in front of your target audience?
You guessed it right, it is your marketing video. But not that video you shoot using your iPhone or a 10-year-old digital camera. These kinds of videos don’t do anything for your marketing.
Corporate video production needs professional skills and knowledge of the industry’s trends. A professionally shot video can profoundly convey your message and compel viewers to hit the CTA button.
A study revealed that 84% of customers say marketing videos compelled them to purchase (Source: Lemonlight). Many businesses boost their sales and conversions by creating branding content and conveying it across as high-quality and appealing videos.
3- Boost ROI
To keep your brand growing, you need backing from your returns on investment. If you get poor ROI on your products/services, your business will struggle to survive, let alone thrive.
So, videos help businesses by increasing their ROI. According to Wyzowl, more than 80% of companies believe that video production offers them good ROI.
Video production takes time, effort, and money, but it’s worth it. Besides, media production houses provide the idea, produce, and edit your video, all in an economical price plan.
4- Grow Social Media Following
Four are social media sites of the six largest platforms on which people watch videos worldwide. Many brands produce videos and post them on their social accounts.
Many social media platforms like Facebook and Instagram shows users posts in their feed that relates to their past preferences and activities.
This way, your video might pop up in front of your target audience, and they may start following your page.
5- Educate Audiences
Marketing is less about the marketer and their business and more about the customer and prospect. You can’t keep bragging about your products/services, all the time.
Your marketing strategy should involve offering value-packed content to your audience with the pure intention of helping them. Many people love educational videos and prefer them over text or picture-based content.
By creating educational videos, you can demonstrate your honesty as a brand toward your customers’ interests. Video production company often produce how-to videos, product demos, and other videos containing tips and tricks to help their target audience.
6- Develop Trust
Nowadays, consumers are warier about fraud and scams than ever before. A customer won’t hit that buy button until you win their trust. Conversions and sales start pouring in once you have gained the trust of your target audience.
Businesses are using customer testimonial videos, behind the scene videos, and live videos to show customers that they are for real. You can show your employees or partners in your videos, host a podcast or be a guest to build a bond with your potential and current customers.
Marketers coined the term content marketing to support the idea of focusing on customer relationships more. Videos ignite emotions in people more easily than other forms of marketing.
7- Nurture Brand Authority
Corporate video production helps you show yourself as an expert in your niche. Suppose you search on youtube for “how to repair a generator?” and a how-to video pops up. You are likely to visit their business website and even take their services.
When you need a recipe or any other knowledge related to cooking, culinary arts, or foods, you think of BuzzFeed as an expert and authority in the field.
Your businesses can reach that place by consistently publishing video content on your site and social media channels to offer unique insights to the viewers.
Microsoft’s videos may show up when you search for anything related to data and technology. It is because they create loads of videos with helpful content that shows viewers they know what others don’t know about the field.
So, these were our top reasons why brands must produce corporate videos. We recommend not relying on any of your team members’ photography skills and getting professionals on board who create videos daily for businesses.